EVENT SAFETY ROOTED IN COMMUNITY

Founded in response to the 2025 Lapu Lapu Festival attack, Tayo is an event care and safety company redefining what it means to feel safe. Rooted in Filipino culture, Tayo brings trust, care, and community together to create spaces where people can celebrate freely, knowing they're looked after both physically and emotionally.

The Antipolo Alley portion of this project was developed under the kind mentorship of Alice Rooney at HCMA Architecture & Design.
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Tayo brand identity overview featuring the United We Thrive logo, 'define SAFE' tagline, and festival photography celebrating Filipino community

The name “Tayo” was chosen for the two meanings it holds. Depending on its pronunciation, “tayo” can mean either “us” or “to stand,” capturing the spirit of rising together and lifting one another up as a community.

Inspired by Baybayin, a traditional Filipino writing system, the logo's curves echo the shapes of its characters, bringing a little piece of Filipino heritage into Tayo's identity.

Tayo advertising campaign for event care and safety, rooted in Filipino culture
Yellow Tayo event safety truck with 'have some fun! WE GOTCHA' branding on the side Tayo Safety Crew high-visibility vests, front and back, with United We Thrive branding

To bring TAYO’s approach to event safety to life, the brand extends to practical applications, including a transport truck that doubles as a safety barrier and high-visibility vests that help attendees identify staff. Each application balances functionality with visibility, helping TAYO stand out in a crowd.

Tayo branded safety barriers designed for community events
Tayo environmental design with branded safety barriers and banners at an event Antipolo Alley street sign, part of the Tayo environmental design installation

Reflecting the bustling streets of the Philippines, Antipolo Alley welcomes visitors through an inviting entryway, complete with all-day karaoke and a classic basketball hoop at the centre of the lane.

By bringing a sense of home and familiarity to the Filipino community, Antipolo Alley serves as a symbol of safety and celebration, honouring those who have passed while nurturing the lives that continue to thrive.

Antipolo Alley visitor journey map showing the walk-through experience of the Tayo environmental design installation
Animated look at Antipolo Alley activations, including karaoke and a basketball hoop, from the Tayo event safety project

TAYO began as a personal outlet for processing my grief following the tragic Lapu Lapu Day Festival attack. Since then, it has grown into a celebration of Filipino culture, redefining safety through care, solidarity, and community.

My hope is that those affected by the tragedy can reclaim their sense of safety and the freedom that comes with it. At its heart, TAYO remains rooted in remembrance, honouring the lives lost and the community affected.

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